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  • Consumers often have a love-hate relationship with bread
  • Consumers often have a love-hate relationship with bread
    Alessandro Valli, Creative Commons (2009) ©
CASE STUDY

Bakers Delight Healthy Loafstyle: bread in the age of gluten-free

In Australia, one in five women feel guilty when eating bread, and almost 40% would enjoy eating bread more often if healthy alternatives were more accessible. In August 2014, Bakers Delight introduced its ‘Healthy Loafstyle’ – a range of ‘health-orientated’ bread.