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  • Fans enjoy wearing their heart on their sleeve – literally
  • Fans enjoy wearing their heart on their sleeve – literally
    Tamara Cralu, Creative Commons (2011) ©
CASE STUDY

TeeFury: bringing fan art mashup tees to the geeky masses

With a preference for authentic fan-made goods over officially licensed merchandise, thriving fan art markets like TeeFury are changing how young people support their fandoms. With over 520,000 followers and 750,000 monthly visitors, can TeeFury bring fan art into the mainstream?