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  • Fans enjoy wearing their heart on their sleeve – literally
  • Fans enjoy wearing their heart on their sleeve – literally
    Tamara Cralu, Creative Commons (2011) ©

TeeFury: bringing fan art mashup tees to the geeky masses

With a preference for authentic fan-made goods over officially licensed merchandise, thriving fan art markets like TeeFury are changing how young people support their fandoms. With over 520,000 followers and 750,000 monthly visitors, can TeeFury bring fan art into the mainstream?

Location Global

In 2013, sales of licensed character-related products rose for a third consecutive year, and accounted for $2.66 billion in royalty revenues and an estimated $51.44 billion in retail sales in both the US and Canada. [1] Although young consumers have a healthy appetite for officially licensed products, hardcore fans are increasingly looking to fan artists for their merchandise needs. Despite the questionable legality of selling fan art for profit, it’s still an integral and powerful part of the fandom community experience. The genuine and impassioned nature of these products holds a considerable allure for fans and ...



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