Juniper Ridge: fragrance for the adventure-seeking man
Juniper Ridge: fragrance for the adventure-seeking man

Described as the world’s only wild fragrance company, Juniper Ridge is challenging the norms of the scent sector, being made from plants, bark, moss and mushrooms. And with $2.5 million in sales in 2012, it’s proving a success. But why do men want to smell like the woods?