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  • Why are so many people watching science videos online?
  • Why are so many people watching science videos online?
    Mount Saint Mary College (2012) ©
REPORT

How YouTube made science cool

Water-cooler chat used to be dominated by last night's TV, but now people are discussing pop science and the latest Brian Cox viral. Over 450,000 people tune into TED Talks every day, while homemade science videos have millions of views. So how has YouTube made science sexy?

Location Global

Scope
Every minute, 100 hours of video gets uploaded to YouTube – and cutting through the noise to get noticed by viewers can be tough even for established brands. [1] Vogue, for instance, has been posting videos since 2008, and still only gets an average of 17,700 views per video. [2] Contrast this with channels like Vsauce, who regularly gets over three million views on his homemade videos talking about science, physics and philosophy, and Vogue’s professionally produced, high-quality videos seem to be missing the point of YouTube.

Science channels on ...

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