Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Young Americans are falling in love with the UK
  • Young Americans are falling in love with the UK
    NRK P3, Creative Commons (2012) ©

Why American teens are mad for all things British

Britain exports more TV to the US than ever before, and 14% of all albums sold in America are by UK artists. Over 80% of young Americans see the UK’s world influence positively, compared to only 66% for their own country. But what's turned American teens into Britophiles?

Location Northern Europe / North America

British culture is experiencing a strong revival in the United States, especially among young people. Aided by advancements in digital distribution and streaming services, American interest in British television, music, vacations and branded luxury goods is at an all-time high. Although some may be quick to label this admiration as a new British Invasion, changes in American consumption show that Britain’s influence will only continue to grow.





  • Article image A cultural snapshot of the United Kingdom

    Are Britons still as proud of their nation? And what’s the latest food craze? In our 2014 / 15 cultural snapshot of the United Kingdom, we demystify cultural myths, shed light on the country’s economic outlook, and explore the emerging and established trends across eleven sectors.

  • Selling ‘Britishness’ abroad Selling ‘Britishness’ abroad

    While it may be increasingly difficult to define what 'being British' means, the country’s core eating habits have stood the test of time. Exporting this abroad, Londoner Harry Spencer has opened what he claims is China’s first authentic British restaurant.

  • Article image Olympics 2012 Opening Ceremony: is this for everyone?

    Britain's theme of ‘collaboration’ for the 2012 Olympics jarred with London's brand exclusion zones, but shows the importance of a national identity on the global stage.

  • Article image Ringing the changes: the Royal Wedding and Britishness

    Alex Gordon deconstructs the signifiers behind Wills and Kate's special day – and what they might mean for brands.