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  • Young Americans are falling in love with the UK
  • Young Americans are falling in love with the UK
    NRK P3, Creative Commons (2012) ©
REPORT

Why American teens are mad for all things British

Britain exports more TV to the US than ever before, and 14% of all albums sold in America are by UK artists. Over 80% of young Americans see the UK’s world influence positively, compared to only 66% for their own country. But what's turned American teens into Britophiles?

Location Northern Europe / North America

Scope
British culture is experiencing a strong revival in the United States, especially among young people. Aided by advancements in digital distribution and streaming services, American interest in British television, music, vacations and branded luxury goods is at an all-time high. Although some may be quick to label this admiration as a new British Invasion, changes in American consumption show that Britain’s influence will only continue to grow.

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