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  • Once something’s on social media, it usually stays there
  • Once something’s on social media, it usually stays there
    Jamie Drew, Creative Commons (2012) ©
CASE STUDY

Sobrr: deleting the digital memory of the night before

Snapchat has 30 million active users. What makes it so appealing is its temporal nature: that risqué photo sent on a whim can’t be dragged up months later. Can Sobrr, a geo-located social network that lasts for just 24 hours, change how we interact on boozy nights out?

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