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  • In a market full of knock-offs, how can luxury brands encourage trust?
  • In a market full of knock-offs, how can luxury brands encourage trust?
    Cory M. Grenier, Creative Commons (2010) ©
CASE STUDY

Secoo: selling on second-hand luxury in China

China’s appetite for foreign luxury has created a resale market at home, with consignment growing 30% faster than luxury overall in 2013. But with 80% of items in second-hand boutiques being fakes, why do people trust Secoo's resale platform for designer handbags and watches?