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  • Can eating the right breakfast give you a beauty boost?
  • Can eating the right breakfast give you a beauty boost?
    Introverted & Shy (2014) ©
CASE STUDY

Believe Cereal: a beauty regime in a bowl

Morning beauty regimes often leave no time for food; over 40% of UK adults skip breakfast. Believe ‘beauty cereal’ is packed with vitamins to nourish hair, skin and nails. The nutricosmetic market will be worth over $4 billion by 2017, but can we really eat our way to beauty?

Location United Kingdom

Scope
One in four adults in the UK claim they don’t have time in the morning for breakfast. And with women in the UK spending around 15 minutes every weekday applying their make-up, is it any wonder that many feel like they don’t have enough time to eat?

Appealing to the desire for functional food with multiple benefits, Believe ‘beauty cereal’ has the same nutrition that’s found in many of the cosmetics that women apply each morning. In a culture of business where there’s a growing demand for products that can save them time, are health-conscious people looking for ...

Canvas8

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