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  • Is reappropriating memes too risky for brands?
  • Is reappropriating memes too risky for brands?
    Fiat (2014) ©
REPORT

Can brands hijack a meme?

Internet memes were once relegated to the depths of 4chan and Reddit. As memetic content surfaces in the mainstream, brands are looking to incorporate memes into their own ads. But can the spontaneous, bottom-up spirit that makes them so potent really be bottled and sold?