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  • Arranged marriages are still popular, but compatibility is key
  • Arranged marriages are still popular, but compatibility is key
    Seranya Photography, Creative Commons (2013) ©
CASE STUDY

Perfiniti: putting love to the test in India

Nearly 70% of Indian marriages are arranged by relatives, but matchmaking has gone online – where the profiles of potential partners can be pored over in detail. Perfiniti assesses the compatibility of potential couples. But will it prove popular with Indians looking for love?

Location India

Scope
Indian relationships are changing. Where once there were only arranged marriages, with initial meetings organised by neighbours and relatives, love now plays an increasingly important part – with initial meetings now organised by Shaadi.com. Once, men only wanted wives who could cook – but now, they want partners who can share their life, have a career, and build a future with them. And where women once felt subservient to their husbands, they’re now increasingly finding their voice and prioritising their own needs.

Not everyone is changing at the same pace, though. In India, some people remain traditional; some ...

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