Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Why bother trawling the mall if you can design your own heels?
  • Why bother trawling the mall if you can design your own heels?
    Shoes of Prey (2014) ©
CASE STUDY

Shoes of Prey: design your dream shoe

In just five years, Shoes of Prey customers have personalised over 10 million pairs of shoes, from ballet flats to gladiator heels, and annual revenue is nearing $10 million AUD. But what makes designing your own pair of snakeskin peep-toe wedges so appealing to Australian women?