Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Over 205 million Chinese people use mobile payment services
  • Over 205 million Chinese people use mobile payment services
    Lars Plougmann, Creative Commons (2012) ©
CASE STUDY

Rong360: a banking service China can trust

2014 has seen China's distrust of corporations, banks and the government grow more than ever before. By positioning itself as a cheaper and more trustworthy alternative to intermediary agents, can finance service Rong360 attract customers that don't understand online banking?