The French are notoriously attached to their country, with 73% willing to pay more for a product Made in France. In March 2014, an app called Made in Emplois was launched listing the number of jobs created in France by each company, hoping to further appeal to consumers’ patriotism.

With 85% of France’s 150,000 restaurants serving vacuum-packed and frozen food without telling customers, it’s difficult to know whether a meal is cooked fresh. France has introduced a ‘home-made’ label, serving as an indicator of how pre-prepared a meal is.

In light of mass production and the rise of the celebrity scent, even perfume has lost some of its traditional values. Le Labo offers an insight into the heritage of the fragrance industry and provides authentic products that rekindle the romance.

In France, specialist beauty retailers have lost significant market share, and people are warier of what they put on their skin. Aroma-Zone says DIY beauty products are the answer. But will French women swap well-loved luxury brands for lotions and potions they have to make by hand?