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  • People are increasingly savvy about their personal data
  • People are increasingly savvy about their personal data
    dawolf-, Creative Commons (2011) ©
CASE STUDY

Citizenme: giving back control of personal data

Nearly 80% of people think companies use their personal data to make more money, so they're reluctant to share it. With over three quarters of people concerned about online privacy, Citizenme gives them back control of their data. But what does it mean for users and advertisers?