Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • How has coconut water become so popular worldwide?
  • How has coconut water become so popular worldwide?
    Dustan Sept, Creative Commons (2011) ©
CASE STUDY

Vita Coco: the appeal of ‘nature’s soda’

Marketed as 'nature’s Gatorade', Vita Coco has become popular way beyond the gym. It has a 60% market share in the US, and over 90% in the UK, where it’s the fastest-growing non-alcoholic drinks brand. But just how did Vita Coco turn coconut water into a global phenomenon?