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  • Indians are choosing local brands over the big players
  • Indians are choosing local brands over the big players
    lecercle, Creative Commons (2007) ©
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Why Indians prefer their smartphones home-grown

The Indian smartphone market grew nearly 190% in the first quarter of 2014. But this boom isn't being driven by the big players – it's home-grown brands like Micromax, Karbonn and Lava. Cost is a factor, but are there more meaningful reasons behind people’s smartphone purchases?