Why Indians prefer their smartphones home-grown
REPORT
15 Aug 2014
Why Indians prefer their smartphones home-grown

The Indian smartphone market grew nearly 190% in the first quarter of 2014. But this boom isn't being driven by the big players – it's home-grown brands like Micromax, Karbonn and Lava. Cost is a factor, but are there more meaningful reasons behind people’s smartphone purchases?

Freddie Benjamin