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  • Are people motivated to do charitable things for selfish reasons?
  • Are people motivated to do charitable things for selfish reasons?
    Funk Dooby, Creative Commons (2014) ©

Why we want our values to be visible

From Just Giving Facebook updates to wearing H&M’s Conscious Collection, public displays of philanthropy have become a symbol of status. But does it really matter that these new do-gooders are motivated only by people seeing them do good if the outcome is still positive?

Location Global

People are keener than ever to be seen to be doing good. Public displays of social good have even become a symbol of status. But does it matter that some do-gooders are motivated only by the appearance of doing good if their hollow gestures have a positive impact?

We live in an age of visible values. For Millennials that have been brought up being told that the planet's resources are finite, sustainable choices are often of paramount importance. Facebook users are inundated on a daily basis with requests to sponsor a friend; not only does everyone in their ...



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