Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Are cigarette alternatives really any ‘healthier’?
  • Are cigarette alternatives really any ‘healthier’?
    Audun Bakke Andersen (2007) ©

Snus: a growing addiction to a cleaner craving

Could a 700-year-old Swedish tobacco product that's placed under the top lip replace e-cigarettes as the next smoking alternative? About 1 million Swedes use snus daily, and it's becoming popular in the US too. What does it reveal about the changing demands of tobacco consumers?

Location Northern Europe / North America

A legal drug that’s claimed to be as difficult to kick as heroin has been popular in Sweden since the 1700s, and its usage is now growing in the US. [1] Snus is a nicotine-filled moist tobacco that’s placed under the upper lip, and it’s used by about 1 million Swedes daily. Over 80% of snus users are men, and over 25% of men and 6% of women consider themselves casual users. [2]

Smokeless tobacco is also on the rise in the US, especially among young Americans – over 8% of 12th ...



  • Article image Looking for a healthier high

    People see ‘light’ alternatives as healthier – based on everything from packaging colours to product labels. But if it’s simply a matter of perception, is a ‘healthy high’ truly achievable?

  • Article image How Vuse hopes to make smoking 'cool' again

    With smoking in decline, e-cigarettes may be the future – but only by being culturally relevant can new brands like Vuse stand out. Will it be enough reason for smokers to switch?

  • Article image Happy calories: Coca-Cola takes control of the obesity debate

    If obesity is an international crisis, sugar is increasingly cast as the chief villain. In response, Coca-Cola has thrown itself into the drive for collective health improvement.

  • Article image Pressure Valve: seeking a release

    People are under increasing pressure to eat healthily, spend carefully, live ethically and achieve, achieve, achieve. But as the pressure increases, so does the need to let off steam.