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  • Are cigarette alternatives really any ‘healthier’?
  • Are cigarette alternatives really any ‘healthier’?
    Audun Bakke Andersen (2007) ©
CASE STUDY

Snus: a growing addiction to a cleaner craving

Could a 700-year-old Swedish tobacco product that's placed under the top lip replace e-cigarettes as the next smoking alternative? About 1 million Swedes use snus daily, and it's becoming popular in the US too. What does it reveal about the changing demands of tobacco consumers?