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  • How can independent coffee shops beat the big brands?
  • How can independent coffee shops beat the big brands?
    Rewardle (2014) ©

Rewardle: a loyalty scheme for indie coffee shops

The Australian coffee shop industry is valued at over $4 billion, and independents account for 95% of all outlets - but the data-driven deals and promotions that big chains can offer pose a threat. Can digital loyalty scheme Rewardle give small coffee shop owners an advantage?

Location Australia

Summertime is a tricky period for coffee shops in Melbourne, where temperatures reach up to 40 degrees. With most of their coffee served being hot, they’re not the first place that comes to mind when someone wants a refreshing drink.

Enter Rewardle, a new digital loyalty scheme for independent coffee shops. Not only does it allow people to ditch paper loyalty cards and track rewards on their smartphones, but gives small shop owners the opportunity to use data to inform their strategy. Following a drop in coffee sales during the summer, Rewardle sent out personalised messages to their ...



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