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  • How can independent coffee shops beat the big brands?
  • How can independent coffee shops beat the big brands?
    Rewardle (2014) ©
CASE STUDY

Rewardle: a loyalty scheme for indie coffee shops

The Australian coffee shop industry is valued at over $4 billion, and independents account for 95% of all outlets - but the data-driven deals and promotions that big chains can offer pose a threat. Can digital loyalty scheme Rewardle give small coffee shop owners an advantage?