Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Many Brazilians are passionate about their cars
  • Many Brazilians are passionate about their cars
    Gustavo Gomes, Creative Commons (2012) ©
REPORT

What’s driving Brazil’s love of cars?

With poor public transport and jammed roads, cars are a status symbol in Brazil – and the more powerful, the better. And with 46 million cars, there's nearly one for every four people. But why do people dream of buying a SUV if they'll only drive it to the shop round the corner?

Location Brazil

Scope
Brazil has long been linked with a love of cars; in the ‘90s, local petrol producer Ipiranga ran a series of ads with the slogan “Passionate for cars as all Brazilians”. And in a country with poor public transport, where vehicles are seen as status symbol, it didn’t take long to become a catchphrase.

Brazil is currently the fourth largest car market in the world, and the seventh biggest producer. [1] The number of vehicles rose 114% in ten years, while the population only grew 12%. [2] There are now ...

Canvas8

Related

  • Article image Seoul Sharing City: borrow from your neighbours

    Seoul has embraced peer-to-peer businesses and become the sharing economy’s model city. Now, the Sharing City initiative is turning it into a blueprint for city governance. But what makes Seoul ideal for this experiment? And what’s really driving Koreans to embrace sharing?

  • Brazilians swap buses for planes Brazilians swap buses for planes

    As Brazil's emerging middle class continues to rise, consumer habits are changing. A recent survey has indicated a shift in travel habits - with a substantial fall in the number of long-haul bus travellers, and a rise in the number of those choosing to travel by plane.

  • Article image Blocos: cultural commentary at Carnival

    Carnival is the most important festival in Brazil, where it's eagerly awaited all year long. During 2014's festivities, pop culture and current events rose to the fore, reflecting the reality of Brazil’s post-economic boom and the social unrest spreading across the country.

  • Article image A cultural snapshot of Brazil

    Are Brazilians still football obsessed? And are big bums still the beauty standard? In our 2014 / 15 cultural snapshot of Brazil, we demystify cultural myths, shed light on the country’s economic outlook, and explore the emerging and established trends across eleven sectors.