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  • Could Facebook become the next big e-commerce platform?
  • Could Facebook become the next big e-commerce platform?
    Thibaud Saintin, Creative Commons (2012) ©
CASE STUDY

Facebook Buy button: shopping from your newsfeed

Only 0.6% of online shopping is driven by social media, compared to e-mail, which drives 27%. Can Facebook’s Buy button, integrated into newsfeeds, encourage people to spend more when they're on social media? And are retailers really welcome on such a personal platform?