When Facebook was launched, it felt defiantly 'young' - a fun place for young Millennials to waste time together. But fast forward to today, and the average user age has skyrocketed. As their parents start logging on, teens are abandoning ship. Has Facebook lost its cool?

Facebook group Wavey Garms is a place for ‘cool’ people to sell their second-hand designer clothing – but not everyone gets accepted. With over 1,000 membership requests every week, what’s drawing the numbers?

With over 61% of people reading online reviews before making a purchase decision, it’s even more important than ever to separate the good ones from the bad. But with peer reviews and professional write-ups often having contrasting opinions, who should we trust – and why?

“Google policy is to get right up to the 'creepy' line and not cross it,” says the company's CEO. But when does insightful personalisation become intrusive? And how do brands build lasting relationships with consumers concerned about being spied on?

Australian women’s fashion retailer Sass & Bide launched its Spring 2014 campaign with the world’s first interactive, shoppable ‘3D’ advert, FREETOWN. But as digital and luxury continue to merge, will it dilute or magnify exclusivity?

Is Instagram becoming the new shopping centre? It seems so, since one of the biggest names in fashion publishing – Vogue – is making its Instagram feed 'shoppable'. But can Vogue translate its 1.9 million followers and reputation as a taste-maker into significant sales?

The internet has become a sprawling hub of images often featuring desirable content – but no place to buy it. California-based start-up The Hunt has set out to tackle the problem by providing a new and interactive online shopping experience.

While Amazon has sold as many as 306 items a second in the past, the company is consistently at the forefront of e-commerce innovation. Launched in July 2014 to little fanfare, Amazon integrated a Video Shorts category into its Amazon Prime Video service, and made it shoppable.