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  • People are demanding more ‘interesting’ meals
  • People are demanding more ‘interesting’ meals
    Dinner Lab (2014) ©
REPORT

Why restaurants are serving a side order of drama

Dining out is evolving. With the restaurant industry now worth over £40 billion in the UK alone, more venues are taking inspiration from theatre, television and film to create story-rich, immersive and highly sensory experiences that entice new diners through the door.