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  • Will hot dogs at baseball games soon be a thing of the past?
  • Will hot dogs at baseball games soon be a thing of the past?
    Joshua Bousel, Creative Commons (2005) ©
CASE STUDY

AT&T Park edible garden: growing gourmet food at the baseball

Gourmet burgers, artisan hot dogs and organic grilled cheese... foodies have transformed fast food. But one place is largely untouched: the leisure venue. Can San Francisco Giants’ AT&T Park Edible Garden really replace fries with local kale chips and soda with smoothies?

Location North America / Northern Europe

Scope
Gourmet burgers, artisanal hot dogs and fancy grilled cheese. Over the past decade, food fads and growing awareness of health have transformed fast food. But one place has remained largely untouched: the leisure venue.

Thousands of sports stadiums, theme parks, concert halls and cinemas across the US are still serving up sub-standard grub. Can San Francisco Giants’ AT&T Park Edible Garden really replace fries with kale chips and soda with smoothies, and educate a captive audience about healthy eating in the process?

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