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  • Why are so many people addicted to a mindless mobile game?
  • Why are so many people addicted to a mindless mobile game?
    Glu (2014) ©
CASE STUDY

Kim Kardashian: Hollywood: the trashy mag of the gaming world

Nearly 70% of US mobile gamers are women, but they're underserved. Ungendered or male-oriented games dominate. Celebutante simulator Kim Kardashian: Hollywood is disrupting the market with more than a million downloads in the first two weeks, but what’s caused this game to skyrocket to the top of the App Store?

Location United States

Scope
Everybody's on it. Teenaged girls, mothers, the Environmental Protection Agency… journalist Tracey Egan Morrisey blew almost $500 on her habit. This is Kim Kardashian: Hollywood – a game available for tablet and smartphone that’s taken the App Store more effectively than Kourtney and Khloé ever took Miami.

With more than a million downloads in the first two weeks and hundreds of thousands of five star reviews, it’s the number one grossing iPhone game in 16 countries, including the US. [1][2][3] But in a social climate that decries ...

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