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  • Why are so many people addicted to a mindless mobile game?
  • Why are so many people addicted to a mindless mobile game?
    Glu (2014) ©
CASE STUDY

Kim Kardashian: Hollywood: the trashy mag of the gaming world

Nearly 70% of US mobile gamers are women, but they're underserved. Ungendered or male-oriented games dominate. Celebutante simulator Kim Kardashian: Hollywood is disrupting the market with more than a million downloads in the first two weeks, but what’s caused this game to skyrocket to the top of the App Store?