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  • The shopping mall is a staple of Brazilian leisure
  • The shopping mall is a staple of Brazilian leisure
    Iguatemi Brasilia, Creative Commons (2010) ©
CASE STUDY

I Love Mall: shopping in a virtual world

Brazilians have a long-running love affair with malls. There are currently 503 shopping centres across the nation, earning a total revenue of R$129 billion in 2013. Can an e-commerce platform that promises to be a virtual mall entice Brazilians to spend online?