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  • Busy young professionals want to cook, but don’t have time
  • Busy young professionals want to cook, but don’t have time
    Hello Fresh (2014) ©
CASE STUDY

Hello Fresh: pretending to scratch cook every night of the week

People in the UK love to cook. Nearly 60% actually prefer to cook at home rather than eat out. But they don't have enough time. Is meal subscription service Hello Fresh the answer? It gives the illusion of scratch cooking, with each meal taking only 30 minutes to put together.