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  • Busy young professionals want to cook, but don’t have time
  • Busy young professionals want to cook, but don’t have time
    Hello Fresh (2014) ©
CASE STUDY

Hello Fresh: pretending to scratch cook every night of the week

People in the UK love to cook. Nearly 60% actually prefer to cook at home rather than eat out. But they don't have enough time. Is meal subscription service Hello Fresh the answer? It gives the illusion of scratch cooking, with each meal taking only 30 minutes to put together.

Location Northern Europe / North America

Scope
With Britons fed a steady diet of TV cooking shows and nutritional news, there’s a growing appetite for cooking at home. And while the recession may have encouraged people to get back in the kitchen and cook their own dinner, rather than spend money on eating out, many have since discovered it’s something they actually enjoy. In fact, UK kitchenware specialist Lakeland announced that sales of its meat mincers and burger presses doubled in 2013, while sales of bread making machines rose 300%. [1]

Yet when it comes to planning what to cook and picking ...

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