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  • Can ‘hacking’ museums help them shed their ‘dull’ reputation?
  • Can ‘hacking’ museums help them shed their ‘dull’ reputation?
    Museum Hack (2014) ©
CASE STUDY

Museum Hack: renegade tour guides

Across the US, over a quarter of museums are seeing a decline in attendance. While some blame the recession, museum geek Mark Rosen has a more sobering reason – museums are run by dull people. Rather than complain, Rosen created his own work-around, and started the Museum Hack.

Location United States

Scope
Across the US, over a quarter of museums are seeing declining attendance. [1] While some blame the recession, museum geek Mark Rosen has a more sobering reason – museums are run by dull people. But rather than complain, Rosen figured out his own work-around, and started the Museum Hack.

Museum Hack offers people the chance to take “a highly interactive, subversive, fun, non-traditional museum tour” rather than opting for the conventional tours offered by the museums themselves. [2] By creating immersive and exciting experiences that aim to enchant and entertain, as ...

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