With everyone's attention held by smartphones, static print billboards aren't enough to persuade people to look up. So brands like Beck's are creating immersive, interactive and intriguing ads – like the world's first 'playable poster' that shows the brand's dedication to music.

As people become disenchanted with traditional institutions, brands from T-Mobile to Urban Compass are showing their 'human' side. Catering to the new mindset is The Sunday Assembly, a growing network of “radically inclusive” secular congregations.

Creators who leave their products open for remixing and hacking are redefining pop culture and extending the longevity of their success. Both Kinect and Twilight offer insights into how this creativity can be harnessed to everyone's benefit.

A new generation of streetwear labels are designing parodies of iconic logos, testing legal boundaries and challenging the assumption that the fashion industry takes itself too seriously.