Nearly 60% of adult women in the UK have a Boots Advantage Card, earning points whenever they stock up on shampoo. A companion app has now been launched, which uses the data collected via the loyalty card to display in-store offers that are tailored to each customer.

In the smartphone era, 'traditional' card-based loyalty schemes are evolving. How does Shopkick, an app that rewards people for shopping, inject new life into the high street?

As people become more wary of dynamic pricing, many businesses are developing transparent systems that engage the customer in the process.

Loyalty cards can offer big discounts from groceries to coffee. But with people often leaving their plastic loyalty cards at home, they’ve become one more thing to remember. Spotting an opportunity, Indian startup Forysta Ventures has created a mobile loyalty platform.