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  • Now you can enjoy your favourite products at a price that’s just for you
  • Now you can enjoy your favourite products at a price that’s just for you
    The Huffington Post (2013) ©
CASE STUDY

Boots App: personalised deals on shampoo and sun cream

Nearly 60% of UK women have a Boots Advantage Card, earning points whenever they stock up on shampoo. Its companion app uses the mass of data collected via the loyalty scheme to display in-store offers tailored to each customer. But is this use of data met with open arms?