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  • Now you can enjoy your favourite products at a price that’s just for you
  • Now you can enjoy your favourite products at a price that’s just for you
    The Huffington Post (2013) ©
CASE STUDY

Boots App: personalised deals on shampoo and sun cream

Nearly 60% of UK women have a Boots Advantage Card, earning points whenever they stock up on shampoo. Its companion app uses the mass of data collected via the loyalty scheme to display in-store offers tailored to each customer. But is this use of data met with open arms?

Location United Kingdom

Scope
Nearly 60% of women in the UK have a Boots Advantage Card, earning points that turn into pounds whenever they stock up on shampoo, medicines and make-up. [1] A companion app has now been launched, which uses the data collected via the loyalty card to display offers specially tailored to each customer. Boots customers no longer need to wait for quarterly offers to arrive through their letterboxes – they’re available at the touch of a button. And based on people’s shopping habits, the My Offers feature displays personalised deals. But does the promise of £5 ...

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