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  • As the quality of web series improves, Gen Y is leaving traditional TV behind
  • As the quality of web series improves, Gen Y is leaving traditional TV behind
    Stephenie Schukraft, Creative Commons (2012) ©
CASE STUDY

High Maintenance: webisodes for a discerning internet audience

The word ‘webisode’ isn’t often associated with quality viewing. Finding content worth watching usually means trawling through cat videos and porn. Yet one in three Americans would give up TV in favour of online. Can High Maintenance change perceptions of made-for-web content?