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  • Can a new racing series encourage people to buy electric cars?
  • Can a new racing series encourage people to buy electric cars?
    Formula E (2014) ©
CASE STUDY

Formula E: making electric cars cool

There are over one billion cars on the world’s roads today, but just 400,000 of them are electric. With issues surrounding recharging, driving range and aesthetics, they are simply not cool. All-electric racing series Formula E hopes to change perceptions. But will it work?