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  • Can a ‘smart’ predictive car give Mercedes the edge over the competition?
  • Can a ‘smart’ predictive car give Mercedes the edge over the competition?
    Daniel Böswald, Creative Commons (2013) ©
CASE STUDY

Mercedes Predictive User Experience: a car that knows you

The global premium and luxury car industry was worth €319 billion in 2013. As Audi, BMW and Mercedes compete for market share, can Mercedes' Predictive User Experience – which accurately predicts the driver’s behaviour and adjusts to their preferences – put it on top?