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  • Can a ‘smart’ predictive car give Mercedes the edge over the competition?
  • Can a ‘smart’ predictive car give Mercedes the edge over the competition?
    Daniel Böswald, Creative Commons (2013) ©
CASE STUDY

Mercedes Predictive User Experience: a car that knows you

The global premium and luxury car industry was worth €319 billion in 2013. As Audi, BMW and Mercedes compete for market share, can Mercedes' Predictive User Experience – which accurately predicts the driver’s behaviour and adjusts to their preferences – put it on top?

Location Global / Western Europe

Scope
“Imagine this: you get in the car in the morning on a cold winter day, and your vehicle already knows that you want to drive to work, has the fastest route for you based on real-time weather and traffic data, and it also automatically turns the seat, steering wheel and armrest heating on to your preferred settings,” says Thomas Weber, Mercedes-Benz’s research and development boss. It’s something Mercedes is working to achieve with a system called the Predictive User Experience.

It’s a new ‘loyalty weapon’ that the carmaker is set to introduce by the end of 2016. By ...

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