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  • Can a smartwatch that doesn’t look like one boost their appeal?
  • Can a smartwatch that doesn’t look like one boost their appeal?
    Motorola (2014) ©
CASE STUDY

Android Wear: making smart watches wearable

Over 30% of people are interested in buying a smartwatch, but their unwieldy design and poor functionality have put many off. Motorola’s offering hopes to appeal to the masses with a conventional aesthetic and integration of Google Now. Could it finally normalise the smartwatch?