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  • Can a smartwatch that doesn’t look like one boost their appeal?
  • Can a smartwatch that doesn’t look like one boost their appeal?
    Motorola (2014) ©
CASE STUDY

Android Wear: making smart watches wearable

Over 30% of people are interested in buying a smartwatch, but their unwieldy design and poor functionality have put many off. Motorola’s offering hopes to appeal to the masses with a conventional aesthetic and integration of Google Now. Could it finally normalise the smartwatch?

Location North America / Global

Scope
Smartphones are everywhere. We’ve become accustomed to the fact that most of us are carrying around a super-connected minicomputer in our pockets. But seeing someone wearing Google Glass is still more than a little jarring. So if we’re not quite ready for smart glasses, could a smartwatch be the next logical step to seamlessly integrating technology into our lives?

While smartwatches have been on the market for quite some time – Sony, Samsung, LG and Google have had smartwatches in development since 2013 – no single model has been able to provide the perfect platform in terms of ...

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