Britain is a nation of gardeners. Nearly 80% like to get their hands muddy, and 82% say it makes them feel happier. It’s no longer a pastime for retirees. Whether growing your own or experimenting with the latest smart device, green fingers are spreading across the nation.
Lara Piras is a copywriter, researcher, and brand strategist. Considered a youth culture expert, her vast industry knowledge comes from working with some of the industry’s best, including MTV, WGSN, Vogue UK, and Vogue US.