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  • Seoul is an ideal demonstration of the sharing economy
  • Seoul is an ideal demonstration of the sharing economy
    Jonas Ginter, Creative Commons (2012) ©

Seoul Sharing City: borrow from your neighbours

Seoul has embraced peer-to-peer businesses and become the sharing economy’s model city. Now, the Sharing City initiative is turning it into a blueprint for city governance. But what makes Seoul ideal for this experiment? And what’s really driving Koreans to embrace sharing?

Location Republic of Korea

The sharing economy emerged alongside the economic turmoil of the Great Recession as cash-strapped people looked for alternatives to ownership. Car sharing, peer-to-peer lending, collaborative workspaces and clothing swaps are just a few ways people are extracting greater value from what they already have in a global collaborative consumption movement. Yet the sharing economy has hit major snags as city governments and regulatory agencies around the world hamper operations for start-ups like Airbnb, Uber and Lyft.

The South Korean capital of Seoul, however, has embraced peer-to-peer businesses with open arms and surfaced as a model city. With the ...



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