Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Seoul is an ideal demonstration of the sharing economy
  • Seoul is an ideal demonstration of the sharing economy
    Jonas Ginter, Creative Commons (2012) ©
CASE STUDY

Seoul Sharing City: borrow from your neighbours

Seoul has embraced peer-to-peer businesses and become the sharing economy’s model city. Now, the Sharing City initiative is turning it into a blueprint for city governance. But what makes Seoul ideal for this experiment? And what’s really driving Koreans to embrace sharing?

Location Republic of Korea

Scope
The sharing economy emerged alongside the economic turmoil of the Great Recession as cash-strapped people looked for alternatives to ownership. Car sharing, peer-to-peer lending, collaborative workspaces and clothing swaps are just a few ways people are extracting greater value from what they already have in a global collaborative consumption movement. Yet the sharing economy has hit major snags as city governments and regulatory agencies around the world hamper operations for start-ups like Airbnb, Uber and Lyft.

The South Korean capital of Seoul, however, has embraced peer-to-peer businesses with open arms and surfaced as a model city. With the ...

Canvas8

Related

  • Article image The Golden Girls Network: house sharing in your 60s

    A third of the 10,000 Boomers turning 65 each day are entering retirement single. The thought of being shipped off to live in a retirement home is unthinkable for many – but The Golden Girls Network offers house sharing for older single women who are still young at heart.

  • Milton Keynes: the UK's first smart city test Milton Keynes: the UK's first smart city test

    London is arguably the centre of the UK for finance, technology and business. But it's Milton Keynes that's set to become the first place in the UK to be fully connected to the Internet of Things by establishing a city-wide open access internet network.

  • Article image Why is China obsessed with K-pop?

    Korean entertainment and culture are seeing a strong revival in China. And it’s not only strengthening Korea’s economic influence and solidifying its position as Asia’s arbiter of culture, but transforming Chinese identity and consumer behaviour across the spectrum.

  • Article image DriveNow: Germany's convenient car-sharing

    As Millennials increasingly perceive ownership as a burden, car-sharing companies like DriveNow are changing the game. From Dusseldorf to Munich, they’re catering to an ever-growing percentage of young Germans for whom owning a car is no longer a viable or ‘cool’ thing to do.

  • Airbnb gets municipal with a 'Shared City' manifesto Airbnb gets municipal with a 'Shared City' manifesto

    Described as a way to "help civic leaders and our community create more shareable, more livable cities”, Airbnb’s new ‘Shared City’ initiative - and accompanying manifesto - plans to fit carbon monoxide alarms, donate to local causes and even provide disaster relief.

  • Article image The ‘femonomics’ of Asia

    Asia's growing economies are creating new opportunities, but how equal are they? How are labels used to categorise professional Asian women, and how can brands communicate with this powerful consumer demographic in a meaningful and relevant way?

  • Article image Loosecubes: the future of workplaces?

    Loosecubes is a New-York based online database of co-working spaces which hopes to take the shared workspaces trend mainstream.

  • Article image Korean culture and the consumer market

    Taewoo Danny Kim breaks down the key differences between Korea and the West, touching on youth and industry trends and their impact on the wider Asian market.