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  • Millennials aren’t looking for a traditional household
  • Millennials aren’t looking for a traditional household
    Habitat and Portas Agency (2014) ©
REPORT

What does a Millennial’s home look like?

In 2013, property prices in the UK increased by over 11%. Living spaces may be getting more expensive (and smaller) but new schemes aim to make houses better connected and personally serviced too. How are people and brands reacting to the changing nature of our homes?

Location United Kingdom

Scope
The UK’s property market is changing fast. In London, the value of property has been surging unrestrained by more than twice the average income year-on-year. But even outside the capital, house prices are growing steadily. [1] On average, property prices have grown by 11.4% since the start of 2013. [2] And while the media warns of a bubble about to burst, retailers and consumers are already adapting to the changing conditions created by the market.

This means living with less space, but with the promise of more stability, greater convenience and better ...

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