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  • Social media is blurring the authenticity line
  • Social media is blurring the authenticity line
    @SummerBreak (2013) ©
REPORT

Why we prefer real life with an Instagram filter

More than 60% of women believe social media is influencing today’s definition of beauty, more than magazines, film or music. But with Instagram filters and self-editing becoming the norm, what does this mean for those who are less than picture-perfect? And is actual authenticity a thing of the past?