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  • Social media is blurring the authenticity line
  • Social media is blurring the authenticity line
    @SummerBreak (2013) ©
REPORT

Why we prefer real life with an Instagram filter

More than 60% of women believe social media is influencing today’s definition of beauty, more than magazines, film or music. But with Instagram filters and self-editing becoming the norm, what does this mean for those who are less than picture-perfect? And is actual authenticity a thing of the past?

Location Global

Scope
Social media has dissolved the distinction between the celebrity and the everyday, and the separation between online and lived experience is blurred. The public broadcast themselves using the same tools and platforms as models, actors, popstars and brands,and it’s a shift that continues to shape visual culture. Research by Dove revealed that 63% of women believe social media is influencing today’s definition of beauty more than print media, film and music. [1] But how? A new visual language is being written to express aspiration, success and attractiveness. With all lives conducted in the public eye, celebrity ...

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