Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • The Fire Phone has been described as a ‘hyperlink to the world’
  • The Fire Phone has been described as a ‘hyperlink to the world’
    Ayeshah Ijaz, Creative Commons (2011) ©
CASE STUDY

Amazon Fire Phone: a department store in your pocket

After years of speculation, Amazon finally announced the Fire Phone in June 2014, featuring stereoscopic glasses-free 3D. Its biggest talking point was Firefly – a visual and audio 'Shazam' that lets you buy whatever you scan directly from Amazon. But do people really want this?