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  • The Fire Phone has been described as a ‘hyperlink to the world’
  • The Fire Phone has been described as a ‘hyperlink to the world’
    Ayeshah Ijaz, Creative Commons (2011) ©
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Amazon Fire Phone: a department store in your pocket

After years of speculation, Amazon finally announced the Fire Phone in June 2014, featuring stereoscopic glasses-free 3D. Its biggest talking point was Firefly – a visual and audio 'Shazam' that lets you buy whatever you scan directly from Amazon. But do people really want this?

Location North America / Northern Europe

Scope
After years of speculation, Amazon finally announced its plans to enter the smartphone market with the Fire Phone in June 2014. After a widely-viewed teaser video was posted online, rumours were rife that the phone would harness the power of stereoscopic glasses-free 3D. [1] But the biggest talking point from the announcement actually came in the form of Firefly – a visual and audio ‘Shazam’ for everything, directly connected to Amazon's site through a button on the side of the phone. [2] Anything you scan can instantly be bought directly from Amazon – ...

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