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  • The growing desire to know what’s in your food is going digital
  • The growing desire to know what’s in your food is going digital
    Eric Martin, Creative Commons (2009) ©
CASE STUDY

SCiO: know exactly what's in the food you’re eating

From understanding what exactly is in the coffee you’re drinking, to knowing how polluted the air in your back garden is, people are looking for microscopic details to feel informed. But who is this new curious group of people? And what will they do with this information?

Location Global

Scope
Want to know the best spot in your house to do yoga? Just find the area with the least electromagnetic pollution. Want to know when that pear will be ripe? Simply scan it and find out. New technologies are enabling people to understand more about themselves and their surroundings – using science to make everyday tasks more informed.

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