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  • Today’s EDM is far more than simple dance music – it’s a lifestyle
  • Today’s EDM is far more than simple dance music – it’s a lifestyle
    Caesar Sebastian, Creative Commons (2010) ©
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Why has raving had a rebrand?

Valued at $6.2 billion, EDM is no longer simply an acronym for ‘electronic dance music’. For thrill-seeking digital natives, EDM embodies their live-for-the-moment attitude, syncs up with their technology-driven lives, and satisfies their omnivorous approach to sensory experience.

Location North America / Northern Europe

Scope
EDM is complicated. At least, it is to those with an awareness of house and techno’s biography. For thrill-seeking digital natives, EDM embodies their live-for-the-moment attitude, syncs up with the technological conditions of their lives, and satisfies their omnivorous approach to sensory experience. And having been valued at $6.2 billion, EDM is big business. [1]

It’s no longer a simple acronym for the far-reaching category of ‘electronic dance music’. EDM now defines "the accessible, commercially leaning, stadium dance sound" that’s been at the fore of America’s interest in electronic music since the early 2010s, according ...

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