Why has raving had a rebrand?
REPORT
2 Jul 2014
Why has raving had a rebrand?

Valued at $6.2 billion, EDM is no longer simply an acronym for ‘electronic dance music’. For thrill-seeking digital natives, EDM embodies their live-for-the-moment attitude, syncs up with their technology-driven lives, and satisfies their omnivorous approach to sensory experience.

Emmajo Read

Emmajo Read is a writer and copywriter based in London. She has a bachelor’s degree Sociology and a master’s in Cultural and Critical Studies. For Canvas8, she’s written about everything from sex and solitude to pet parents and veganism. She’s also written for Protein and DJ Magazine.