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  • Today’s EDM is far more than simple dance music – it’s a lifestyle
  • Today’s EDM is far more than simple dance music – it’s a lifestyle
    Caesar Sebastian, Creative Commons (2010) ©
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Why has raving had a rebrand?

Valued at $6.2 billion, EDM is no longer simply an acronym for ‘electronic dance music’. For thrill-seeking digital natives, EDM embodies their live-for-the-moment attitude, syncs up with their technology-driven lives, and satisfies their omnivorous approach to sensory experience.