Second screens are a growing part of the TV experience. But as televisions, remotes and consoles get 'smarter', how will new user behaviours affect the balance between screens?

We've never been so interested in TV shows - but we aren't watching TV. Instead, we're turning to online video - whether it's Netflix or YouTube. But new technology isn't solely responsible – a wider shift in lifestyles is creating a natural path towards hyper-diversification.

A study has confirmed that Americans spend more time on their mobile devices than they do watching TV. People in the US tend to 'stack' platforms - browse unrelated content - rather than 'mesh' - browsing related content via a second screen.

The Apple App Store houses over one million apps. Despite once trying to do everything, apps are now being split into single purpose platforms. But how do people actually use them? And which is more useful – the Swiss Army knife approach or a tailored, single purpose app?

Rising Star is a new show set to start in the US on NBC that is attempting to inject life back into the failing reality TV genre. Moving the genre on from forerunners like Pop Idol and X Factor, Rising Star relies on real-time votes from people using a companion app.

With social media opening up million of little windows into the lives of others, reality TV expanding into new frontiers like space travel, and people growing savvier about what's real and what's not – what does the future of reality culture hold?

In America, there are thousands of people – like Girls character Marnie – honing a desire for musical stardom off the back of shows like The Voice and American Idol. Enter StarMaker: the community-based karaoke app turned talent scouting tool.

People are spending more time and money than ever playing games on their smartphones. SongPop, a music game that’s amassed 15 million users in under three months, demonstrates why.