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  • Young Chinese adults are looking for more sophistication
  • Young Chinese adults are looking for more sophistication
    Pic- k -Art, Creative Commons (2013) ©
REPORT

Has China closed the door on the karaoke bar?

For decades, the karaoke bar dominated Chinese nightlife in both its erotic and more innocent forms. But as young megacity dwellers develop more sophisticated tastes in alcohol, music and social scenes, karaoke is taking a supporting role.

Location China

Scope
Alcohol has a long tradition in China, and thanks to rising disposable income, consumption is expected to increase 5.9% between 2012 and 2016. [1] The average amount drunk by individuals per year has risen consistently since the republic’s founding – from 2.5 litres in 1978, up to 4.9 litres by 2009. [2]

But despite the growth, alcohol is still a male domain. Over half of Chinese men drink (55.6%), compared to just 15.0% of women. And roughly half that number of people owned up to being regular drinkers – 26.3% and 7.8% ...

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