Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • People no longer want to rely on one app for everything
  • People no longer want to rely on one app for everything
    Elvert Barnes, Creative Commons (2013) ©
REPORT

What do people need from an app?

The Apple App Store houses over one million apps. Despite once trying to do everything, apps are now being split into single purpose platforms. But how do people actually use them? And which is more useful – the Swiss Army knife approach or a tailored, single purpose app?

Location Global

Scope
‘There's an app for that’ – never have these words been truer. The Apple App Store currently houses over one million apps – everything from platforms for controlling our homes to addictive candy-based puzzle games. [1] Apple changed the face of the mobile world in 2008 when it launched its iPhone App Store. [2] It provided a platform for developers to create applications that solved problems, provided services and – in some cases – even made our lives easier.

As the app store continues to thrive, the role of apps and social ...

Canvas8

Related

  • Article image WeChat: the app you’ll never want to leave

    From messaging to social media to a marketplace to browsing the internet, WeChat is the app the does everything. While Western companies and app developers race to unbundle their services into efficient single-purpose apps, WeChat continues to add feature after feature.

  • Swarm: Foursquare gets streamlined Swarm: Foursquare gets streamlined

    Foursquare has launched an app called Swarm, aiming to revitalise the feature that made it popular at the start – checking in. It's part of a shift in how brands are streamlining their services - from complex, all-in-one packages to simple apps focused on individual components.

  • Article image Life on autopilot

    A new wave of technological advancements is making it easier than ever to plug into an automated lifestyle, as people increasingly expect to exchange minimum input for maximum output.

  • Article image Digital clutter: how Mailbox fights information overload

    With consumers being constantly bombarded, information overload is an increasingly real source of stress – but the same technologies that brought us here are now adapting to get us out.