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  • The statistics claim Brits are drinking less – but why?
  • The statistics claim Brits are drinking less – but why?
    Dorli Photography, Creative Commons (2009) ©
REPORT

How are Brits really boozing?

Brits are drinking less – a drop of 16% from 2004 to 2012 – and even 16- to 24-year-olds aren’t bingeing like they once did. Rather than boozing at the pub, they're pouring a perfect pint at home. But why have drinking habits changed? What does it mean for pubs and beer brands?

Location United Kingdom

Scope
Britain’s boozers are drinking less – a steady decline of 16% from 9.5 litres of alcohol per capita in 2004 to 7.99 in 2012. [1] Sales of wines and spirits are down too, from peaks in 2009 – largely due to the perfect storm of the economic slowdown and increased taxation. [2] Unsurprisingly, the 16- to 24-year-old group is more likely to have drunk heavily, or binged, during the last week than older adults – but even they are drinking less than they used to. [3]

But is the ...

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