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  • The statistics claim Brits are drinking less – but why?
  • The statistics claim Brits are drinking less – but why?
    Dorli Photography, Creative Commons (2009) ©
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How are Brits really boozing?

Brits are drinking less – a drop of 16% from 2004 to 2012 – and even 16- to 24-year-olds aren’t bingeing like they once did. Rather than boozing at the pub, they're pouring a perfect pint at home. But why have drinking habits changed? What does it mean for pubs and beer brands?