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  • Football fans are keen to impress their friends with their knowledge
  • Football fans are keen to impress their friends with their knowledge
    Tom, Creative Commons (2008) ©
CASE STUDY

The Equaliser: daily emails that fuel pub banter

More than 92 thousand articles are posted to the web a day. For most people it’s an information overload. In the UK, daily infographic email The Equaliser provides easy-to-digest football facts that “make you the brains of the beautiful game” to impress mates down the pub.

Location United Kingdom

Scope
Content consumption has changed. People are flooded with information from morning ‘til night. They’re consuming on their TVs, mobiles, laptops, reading free newspapers on the commute to work, and being shouted at by billboards. But for publishers, it’s been a challenge to keep readers engaged and buying their magazines.

Using content marketing strategy to grab readers’ attention, Bauer Media launched the Equaliser, a daily football email that covers the latest stats and facts that turn readers into experts, giving blokes the tools to impress their mates in the pub. Could digestible content, a trend among content marketing producers, ...

Canvas8

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