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  • Football fans are keen to impress their friends with their knowledge
  • Football fans are keen to impress their friends with their knowledge
    Tom, Creative Commons (2008) ©
CASE STUDY

The Equaliser: daily emails that fuel pub banter

More than 92 thousand articles are posted to the web a day. For most people it’s an information overload. In the UK, daily infographic email The Equaliser provides easy-to-digest football facts that “make you the brains of the beautiful game” to impress mates down the pub.