Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Football fans are keen to impress their friends with their knowledge
  • Football fans are keen to impress their friends with their knowledge
    Tom, Creative Commons (2008) ©

The Equaliser: daily emails that fuel pub banter

More than 92 thousand articles are posted to the web a day. For most people it’s an information overload. In the UK, daily infographic email The Equaliser provides easy-to-digest football facts that “make you the brains of the beautiful game” to impress mates down the pub.

Location United Kingdom

Content consumption has changed. People are flooded with information from morning ‘til night. They’re consuming on their TVs, mobiles, laptops, reading free newspapers on the commute to work, and being shouted at by billboards. But for publishers, it’s been a challenge to keep readers engaged and buying their magazines.

Using content marketing strategy to grab readers’ attention, Bauer Media launched the Equaliser, a daily football email that covers the latest stats and facts that turn readers into experts, giving blokes the tools to impress their mates in the pub. Could digestible content, a trend among content marketing producers, ...



  • Sports Direct publishes a men's magazine Sports Direct publishes a men's magazine

    Forever Sports, the biggest men's magazine to hit the UK newsstand in ten years, is published in partnership with Sports Direct. As content becomes an increasingly important way for retailers to engage customers, will people pay for this expansive piece of marketing?

  • Article image Where has the lad gone? And do we want to find him?

    With lads’ mags Nuts and Front publishing their final issues in April 2014, The Sun’s Page 3 under fire, and even the relatively more sophisticated idea of metrosexual man now an assumed norm, does the 'lad' still exist? If so, where can he be found? And is it worth trying?

  • Article image BBC Instafax: the news in 15 seconds

    As the world goes mobile, brands are adapting their offering. With 15-second Instagram videos set to dramatic music, the BBC's fresh approach to news is ideal for small screens.

  • Article image Bite-sized stories: why Circa gets mobile

    Following the transformation from print to online news, which saw many newspapers adopt paywalls, the news industry is adapting again – this time for mobile devices.