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  • Soon, you might be communicating in pictures
  • Soon, you might be communicating in pictures
    Matthew Rogers, Creative Commons (2009) ©
CASE STUDY

LINE: say it with stickers

While WhatsApp wins over the West and WeChat conquers China, messaging app LINE has taken Japan by storm. With 400 million users worldwide, and 52 million in Japan alone, LINE's bright and vibrant customisable stickers are hugely popular – but can they really replace text?