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  • Do you really want to spend your weekends vacuuming?
  • Do you really want to spend your weekends vacuuming?
    Nicola Albertini, Creative Commons (2012) ©
CASE STUDY

Hassle: matchmaking cleaners with messy homes

In the UK, 75% of adults care about their home being clean – but only one in five put the time in to clean at the weekend. Perhaps it's down to laziness, being overworked, or rethinking priorities, but one million more people employ a cleaner than a decade ago.

Location United Kingdom

Scope
In the UK, 75% of adults care about their home being clean – but only one in five put the time in to clean at the weekend. [1] Perhaps it's down to laziness, being overworked, or rethinking priorities, but one million more people employ a cleaner than a decade ago. [2] Launched in 2013, Hassle is a smartphone app that aims to be to household cleaning what Tinder is to dating. The app takes the stress out of finding a cleaner with a simple interface and a few swipes.

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