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  • What can the Cannes Lions winners teach about behaviour?
  • What can the Cannes Lions winners teach about behaviour?
    Honda (2014) ©
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What makes a Grand Prix winner?

Cannes Lions Grand Prix winners’ creative genius is undisputed. Some stretch tech boundaries; others address tough issues. Post-recession blow-outs, an appetite for risk and a desire to make a difference are major themes for 2014's winners. But what human truths underpin them?