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  • What can the Cannes Lions winners teach about behaviour?
  • What can the Cannes Lions winners teach about behaviour?
    Honda (2014) ©
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What makes a Grand Prix winner?

Cannes Lions Grand Prix winners’ creative genius is undisputed. Some stretch tech boundaries; others address tough issues. Post-recession blow-outs, an appetite for risk and a desire to make a difference are major themes for 2014's winners. But what human truths underpin them?

Location Global

Cannes Lions Grand Prix winners’ creative genius is undisputed, but what human truths underpin 2014’s Lions? As a behavioural insights practice, we don’t judge a campaigns’ creative strength – but we do deconstruct how and why they resonate with their audience.

See our analysis of the 2014 Cannes Lion Winners.

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