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  • Shaving doesn't need to be high-tech or expensive
  • Shaving doesn't need to be high-tech or expensive
    Wingman (2014) ©
CASE STUDY

Harry’s: hipster razors to challenge Gillette

For many men, shaving is one of life's necessities, with 75% of American men shaving daily. But a marketing war between Gillette and Schick has created a razor market that's expensive and over-engineered. Selling cheaper, back-to-basics razors, can Harry's offer an alternative?