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  • Record sales no longer represent an artist's popularity
  • Record sales no longer represent an artist's popularity
    Huffington Post (2013) ©
CASE STUDY

Billboard Twitter Real-Time Chart: top of the pops for the digital age

Twitter has partnered with American music chart company Billboard to create two real-time music charts based on social media mentions. Though the music industry must adapt to survive, can a social media chart really represent an artist or song's popularity authentically?

Location United States

Scope
It's no secret that the music industry has changed. Top of the Pops is no more. The week ending 12th January 2014 only produced 4.25 million record sales across the US – the poorest return since records began in 1991. [1] Record labels continually create all-encompassing deals where artists are forced to give up image rights or a percentage of merchandise to account for the lack of actual record sales. So as record sales plummet to an all-time low, can music charts really encompass and demonstrate the popularity of a particular artist or song? [

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