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  • Social media is a hugely important part of Brazilians' lives
  • Social media is a hugely important part of Brazilians' lives
    Phil Davis, Creative Commons (2012) ©
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Why super social Brazilians love ‘Face’

Social media has found a fertile environment amongst highly sociable Brazilians. The nation has openly embraced these platforms and is fully engaged – people in Brazil typically spend 12 hours a month on Facebook, almost twice the global average. But what's driving this uptake?

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