Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Social media is a hugely important part of Brazilians' lives
  • Social media is a hugely important part of Brazilians' lives
    Phil Davis, Creative Commons (2012) ©
REPORT

Why super social Brazilians love ‘Face’

Social media has found a fertile environment amongst highly sociable Brazilians. The nation has openly embraced these platforms and is fully engaged – people in Brazil typically spend 12 hours a month on Facebook, almost twice the global average. But what's driving this uptake?

Location Brazil

Scope
Social media has found a fertile environment amongst highly sociable Brazilians. The nation has embraced websites like Facebook, Twitter, YouTube and Instagram with high levels of engagement and openness – people in Brazil typically spend 12 hours a month on Facebook, almost twice the global average. [1]

Around 78 million people are on social media in Brazil. In fact, the country is behind only the US in terms of number of users of Facebook, Twitter and YouTube. [2] Although this phenomenon is closely related to the growth in the country’s economy, social ...

Canvas8

Related

  • Article image Passinho Dance: male vanity in the favelas

    Performed mainly by men, Passinho is a new way of dancing funk born in the favelas of Rio. It highlights a new side to Brazilian men: a growing obsession with vanity. But how does it challenge favela stereotypes? And what does this new behaviour reveal about Gen Y?

  • Article image Blocos: cultural commentary at Carnival

    Carnival is the most important festival in Brazil, where it's eagerly awaited all year long. During 2014's festivities, pop culture and current events rose to the fore, reflecting the reality of Brazil’s post-economic boom and the social unrest spreading across the country.

  • Article image Rolling with Brazil's rolezinhos

    Are the young Brazilians taking part in social phenomenon rolezinhos just trouble-making delinquents? We sent digital anthropologist Luana Kaderabek to explore this new social class.

  • Article image Claro: freeing Brazilian social media

    Brazil is rapidly gaining a reputation as South America's most social media-savvy country. Responding to the shift, telecoms company Claro is offering free access to Twitter.